Artwork Specifications Adverts

Please ensure that all artwork is supplied in accordance with these specifications.

Artwork received that is not in line with these specifications may be subject to amending charges. LMReflects will not accept responsibility for print errors where artwork has been supplied incorrectly.

If you have any questions, please do not hesitate to contact us: Email. chris.seow@LMReflects.London

Setup

Files should be supplied, including bleed and crop marks when necessary (see above). Please center all artwork within the document page please ensure no excess artwork remains on the board

Imposition & Folding

All artwork supplied that requires a particular imposition or folding must be accompanied by printed proof that is imposed and folded as required

Bleed

Artwork for the back cover and/or a double page spread must include a 3mm bleed on all sides (see sizes above), all text and images should be at least a further 5mm from the crop guides. To ensure correct printing an appropriate border will be added to all artwork supplied without correct bleeds.

Resolution

All non-vector artwork should be supplied at a minimum of 300dpi, any artwork supplied lower than 300dpi will print blurred. EPS and Illustrator files should have their final output set to 2540. PDF's should be set as follows; overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi.

Colour

Artwork should be completed and saved in CMYK process, LMReflects cannot take responsibility for any unexpected results experienced from artwork supplied in non-CMYK colour. Please delete all unused colour swatches from the colour palettes.
Do not use Pantone or similar colours

Please note that it is unlikely that the colours shown by your monitor will be the same as is produced by the printing process, this is because a monitor displays in RGB and is subject to Balance and Contrast adjustments (like a TV). Please also note that a desk Inkjet or Laser printer will also not truly reflect print colour, as these printers are not calibrated to do so.

Ink coverage

Maximum ink coverage must be no more than 240%, we recommend a vibrant black is created with 100% Key, 40% Cyan & 20% Magenta. Any thin text and/or artwork will not appear crisp if ink coverage is supplied too high

Type

All fonts used should be embedded (PDFs) or converted to outlines (EPS, Illustrator). We can accept Mac fonts for Mac generated artwork but cannot accept any artwork that requires PC fonts. If Mac fonts are supplied please ensure all, and only the correct fonts, are supplied including both the postscript (printer) and screen fonts.

Transparencies
Transparencies must be flattened and the files converted to PDF or bitmap (TIFF or JPEG) before supplying when using the transparency functions in Illustrator and Freehand-generated files. Transparency in vector programs is still in its infancy and LMReflects can not accept any responsibility for any unwanted results if this is not done

Overprint & Knockout

Please ensure that no elements of the design are set to overprint unless specifically required. We cannot always check for this and it is likely to generate unexpected results.

Corel generated files

Please convert all files generated in Coreldraw and Corel Photo-paint to bitmap files;
(TIFF or JPEG). Saving Coreldraw documents as EPS files is possible but may alter the artwork - if you wish to do this please open the EPS files in Illustrator or Freehand to check they are as expected or impose in Quark and print a postscript file and again check that they are as expected.

Quark features

You should not change imposed picture sizes in Quark, the files should be re-sized in Photoshop /Illustrator and then imposed at their full size. You should also not use the text display attributes (Bold, Italic, etc) in Quark, instead use font families with suitable choices. Both these options may not work when the file is ripped and may generate unwanted results.

Photoshop files

Please save all Photoshop files as either uncompressed TIF files or Photoshop EPS files
All Photoshop files must be flattened prior to saving, TIF files saved with layers or EPS files containing vector information may not work correctly when the file is ripped and may generate unwanted results.

Freehand files

Please save all Freehand generated files into editable EPS files.

Corel generated files

Please convert all files generated in Coreldraw and Corel Photo-paint to bitmap files; (TIFF or JPEG).

Saving Coreldraw documents as EPS files is possible but may alter the artwork - it you wish to do this please open the EPS files in illustrator or Freehand to check they are as expected or impose in Quark and print a postscript file and again check that they are as expected

Artwork origination & supply method

We advise that artwork is generated only in the following design programs;
Photoshop, Indesign, Illustrator, Freehand, Quark Xpress and Acrobat.

Examples

Click on the links below to view some examples from previous years:

• OnSide LMA_LMR2022
• LSO page for LM Reflections 2019